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Industry8 min read8 April 2026

Why the 35% Agency Commission Model Is Broken (And What Comes Next)

Why the 35% Agency Commission Model Is Broken (And What Comes Next)

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What this article covers

Traditional talent agencies charge 30–40% commission on every booking. Artists keep 60 pence in every pound. We think that's wrong — and here's the data to prove it.

ARTATVA blog posts cover compliance, safeguarding, artist booking best practice, event industry data, and the stories behind the platform. We publish weekly during the sprint and monthly thereafter.

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